Two: Screening

Sandbox rigorously screens prospective idea-generators through a series of nine predictive and performance-based assessments that have been shown to correlate strongly with creativity and divergent thinking. Sandbox's standard is to identify the top percentiles of naturally "hyper creative" people for consumer panels and focus groups. Our All-Stars are one part consumer and two parts creative superathlete, kind of like the Navy SEALS of ideation.

Step Three...